The value of mannequin store fixtures is something that many people take for granted. But if you're a store owner, it's something that you cannot overlook. Mannequins are important in the aspect of business called visual merchandising. It can actually help you attract more customers and boost your sales. The way you display your products matters. And with the use of mannequins you can make your products pop. So it's just right for any store owner to learn more about mannequins and the role they play in the success of a business. There is a right and a wrong way to use mannequins and it's important that you know the difference.
Mannequins are also called dummies. By definition, they are inanimate objects that are made in the form of a human being. They are lifelike dolls. They are designed to be on the same scale as average human beings. And this is because their main purpose is to display clothes and other items that are made for humans. They help customers visualize how products will look if they are being worn by a human. You can consider them as inanimate models. Of course stores can't employ live models to wear their products and to pose and stand still for a long period of time. And this is why mannequins are invented.
Mannequin store fixtures are often called silent salespeople. Because when customers see products on a mannequin, they don't need to bother actual sales representatives. Sometimes, they will pull out a fresh stock from the rack or shelf and head on straight to the counter. That's how powerful mannequins are. They can minimize your workforce and you don't even need to pay them. You only need to invest in good mannequins, those that will last for a long time. And you'll surely benefit from them for a long time. And when you display mannequins in a store window, they can attract customers to go inside. There's no need for salespeople to invite people to come in.
The use of mannequins is an economical way to display a store's seasonal collection. Because mannequins can be used no matter what the season is. You only need to change your collection. You don't have to change or replace your mannequins unless they are worn out or broken already. A good mannequin can outlast several trends. But of course, you also need to know how to take care of mannequins. You need to clean them regularly. Plastic mannequins also have a tendency to become discolored. But there are things you can do to restore your mannequins to their former glory.
A mannequin can also help in upselling or in convincing customers to buy more items than what they've originally intended. For example, a customer is only interested in buying a dress. But if she sees the mannequin clutching a bag that goes well with the dress, then she will also be inclined to buy the bag. And there's no need for the sales clerk to do the extra work. Being able to upsell means more income for the store. This is why when you dress up a mannequin, it has to be the complete look, accessories and all. It will help customers get the total look they're looking for.
If you're planning to buy mannequin store fixtures, you should first consider what you need. Your choice of mannequin will depend largely on what kind of store you own. If you're selling hats, wigs, jewelry, and other items worn on the head, then you don't need to get full-sized mannequins. You only need to get mannequin heads. These are generally cheaper than full-bodied mannequins. But if you're selling clothes or bags, then you really need to get full-sized mannequins. It would be better if you can get mannequins that are fully poseable so you can make them look more dynamic.
You don't need to spend a fortune on mannequins. But you do need to keep in mind that you get what you pay for. Investing on high-quality mannequins is a good idea. If your mannequins will last for a long time then it means that you won't have to replace them frequently. You can end up spending more in the long run with cheap mannequins.
