This event is hosted by Liou Brand Co., Ltd., which owns the exclusive general licensing and distribution rights of Hello Kitty in mainland China. It will also be the first time that Hello Kitty will appear in the form of a party in China.
The reporter got inside information from the organizer of the event. As the world's No. 1 cat star with charm sweeping the world, Hello Kitty has captured the hearts of countless fans with its cute and well-behaved appearance and dreamy style, and has always played the role of trend promoter. This year, Leo Brand Co., Ltd. launched a special series of Hello Kitty "Makeup Party", where a group of Sanrio characters, including Melody, Cool Penguin, etc., were dressed up as Hello Kitty, and everyone was invited to disguise as Hello Kitty. Hello Kitty! Come to Muse and M2 on the Bund this time, specially created a series of fashionable new styles, which will be announced on the day of the event. There are also Hello Kitty headwear and Hello Kitty food for every participating guest for free. The close contact is full of expectations.
Everyone is a fan Kitty, don't be delicate, want fashion
This event caused an uproar in the Hello Kitty fan circle, because she subverted the traditional cute image of Hello Kitty, let her go from a beautiful window to a nightclub, as if a princess went modern, and made it possible for a cute girl to transform in an instant. , not everyone in life has the courage and strength to try something new, but as long as you want, everyone can find their own charm stage. As a popular public figure all over the world, Hello Kitty has always attracted tens of thousands of people with its sweet and cute image, and the courage to try new things is also a magic weapon to maintain its youthful vitality. This Hello Kitty makeup party is intended to convey the trendy and cool side of Hello Kitty to the fans. It turns out that Kitty not only has a cute side, but also can walk on the cutting edge of the trend and join you in a funny carnival!
Hand in hand with Chow Tai Fook, the golden light shines in the city of Shenyang
The reporter learned that this event not only invited thousands of Kitty controllers to participate in the grand event, but also cooperated with fashion brands such as Chow Tai Fook, the most trusted Asian jewelry brand, to create limited Kitty products. There will be a special edition of Chow Tai Fook's "Hello Kitty Heart Song Series" that will make its first dazzling appearance at the scene. This time, Hello Kitty and Chow Tai Fook jointly launched the modeling gold decoration: wearing a headset and turning into an independent "chao-style cat"; turning into a dynamic cat, humming love and happiness; exuding the elegant atmosphere of urban women The Marilyn Monroe; the dreamy angel who symbolizes pure optimism; the little girl next door who rides a bicycle to chase her dreams; the fortune boy wearing traditional Chinese clothes... Each style exudes a dazzling golden light, which is deeply attractive Catching everyone's eyes.
Background information
About Liou Brand Co., Ltd.
As a member of Li & Fung Group, Liou Brand Co., Ltd. has become the master license of Sanrio characters in the Chinese mainland market since February 2012 (has the exclusive general license and distribution rights of Sanrio in the Chinese mainland market) . Its main business is to sub-license Sanrio characters and enhance Sanrio's brand image in mainland China. The company's authorized business covers all walks of life, such as food, toys, beauty, daily necessities, furniture, electrical appliances, clothing, fashion accessories, publishing, services, etc. Currently, there are hundreds of authorized dealers. Channels cover all major retail and distribution channels, including e-commerce. Sanrio Brands Co., Ltd. operates most of the Sanrio brands, crossovers, partnership projects, Sanrio brand retail store business (SanrioGift Gates, Sanrio Vivitix) and retail store licensing business, and provides support to Sanrio theme parks.
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